Cookie Policy
Effective Date: January 1, 2026 • Compliant with CCPA, CPRA, and GDPR Frameworks
1. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you browse websites. They are widely used to make websites work efficiently, store user preferences, and provide analytical reporting to website operators.
2. Do You Need Cookie Consent? (Legal Verification)
Yes. Under state privacy legislation in the United States (including the California Consumer Privacy Act / CCPA as amended by CPRA, Virginia CDPA, and Colorado Privacy Act) as well as the European Union's GDPR and ePrivacy Directive:
Whenever a commercial website uses third-party marketing tags (such as the Meta Pixel or Google Analytics) to track consumer interactions across independent domains, businesses are legally required to provide clear disclosure, offer a mechanism to opt out of targeted advertising, and obtain informed user consent before firing non-essential tracking cookies.
RuahAds respects your right to privacy by defaulting to a consent-first architecture: non-essential marketing and tracking cookies are not activated until you express your choice via our Cookie Banner.
3. Categories of Cookies We Use
A. Strictly Necessary Cookies (Essential)
These cookies are required for the website to function securely and cannot be switched off in our systems. They enable page navigation, security tokens, and consent preferences.
B. Performance & Analytics Cookies
These cookies allow us to count page visits and traffic sources so we can measure and improve website speed and accessibility. All analytical data is aggregated and anonymized.
C. Marketing & Attribution Cookies (Meta Pixel)
These cookies track conversion actions (e.g. consultation booking requests) to attribute which advertising campaign brought you to RuahAds and ensure we do not show you repetitive ads.
4. Cookie Inventory Table
| Cookie Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| ruahads_consent | RuahAds | Remembers your cookie consent choice. | 12 Months |
| _ga, _ga_* | Google LLC | Distinguishes unique users and measures bounce rates. | 2 Years |
| _fbp | Meta Platforms | Stores and tracks visits across websites for ad conversion attribution. | 90 Days |
5. How to Manage and Revoke Consent
You can modify or revoke your cookie consent at any time. When you click "Decline Non-Essential" in our cookie banner, marketing and analytical scripts are blocked immediately.
You can also block cookies globally by configuring your browser settings (Chrome, Safari, Edge, Firefox).